How to boost online sales

When starting out your own business it is difficult to get yourself in front of customers who want to buy your goods. No one knows who you are or that your website even exists, without any marketing. The other side of the coin is marketing costs money. Cash flow is often extremely tight when starting out and it can be difficult to know what the most cost effective strategies are more maximizing profits.

There is a simpler way, you will be glad to hear. You can gain increased exposure for your products from selling them on online marketplaces such as Amazon and EBay. This allows customers to see your product, see your brand name and gives them the trust to buy it. This trust is what often holds people back while you are getting established in those early days. Both amazon and EBay provide reassurance that if something should go wrong the customer is protected and will be able to get their money back.

There are many benefits to selling on Amazon or EBay, with the main one being the increase in sales. Even though both of these platforms charge a percentage of each sale, there is still enough profit margin for you to be able to turn a healthy profit. This brings us to one of the pitfalls of these platforms and a profit killer. That is competition! Quite simply, if more than one seller lists the same product on Amazon, the product listing is shared. This means that is increased competition for the buy box, which in turn leads to price wars as you fight to have the lowest price and ultimately win the customer.

There are ways to avoid the amazon competition and be able to make a very profitable business selling on Amazon. There is a program running from 17th to 24th April 2014 that teaches everything there is to know about purchasing your own branded product and marketing it to rank highly in Amazon. The Amazing Selling Machine, as it’s called, is the ultimate course for learning the ropes on the biggest eCommerce platform in the world. There are some great tips on Ollemaweb that will sure give you that kick start you need to start making a healthy living from home and supporting your family.