These days you need a website for your business to even compete in most local markets. That is just the start, after you have your website up and running it is not going to offer any benefits if no one can find it. You need to promote your website and get it recognised in Google as being one of the most relevant sites that people want to visit for your chosen keywords.
The number one spot on Google gets approximately 42% of all clicks, with position two getting around 8% and position three about 6%. After page one there are very few clicks, because the majority of people do not even click on the next page. With these numbers it is easy to see that the most traffic comes from being number one on google. This makes it ever more important to get a website ranked highly and get all those clicks from the search engines.
One of the most important factors in ranking is social. This can be achieved easily by utilising social media for your business. A good social property for Derby SEO services is a Facebook page and regularly posting relevant content to the page. The types of content that can be posted vary widely and be anything from pictures, memes, articles, news, contests, etc.
Another important consideration is building citations. A citation is a property, like a business listing that contains basic details about the company, such as address, contact information and opening hours. A good citation to have is Yelp, which is a good example of what to look for when creating a few citations. Ollema Web Marketing is a good example of a well done local business Yelp listing, Derby SEO. It is not necessary to purchase premium listings, however, if more features are required, this is something that could be done and may offer some extra value and leads.
Finally, ranking a website in local search can be tricky, especially for people that are not technically minded or have any prior experience. It is very easy to get in to hot water and end up with a penalised site just by following out of date unethical SEO practices that are abundant all over the Internet. There are plenty of skilled search engine marketers, like this company in the video https://www.youtube.com/watch?v=QaRYO8Ql8Zo, who are able to the ranking for you.